P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
In this phase the first ideas and solutions are generated and brainwashed. All creative techniques have their place here. Multidisciplinary teams in inspiring working environments and iterative macrometodes support the brainstorming process. Typically, we do not think in terms of solutions, but in terms of new opportunities and new possibilities. It is a matter of first generating initial approaches to solutions and "preliminary ideas", some of which will be further enriched later.