P1 Understanding (identify innovation fields - problem solving)
With the work package of understanding we set off to discover attractive innovation search fields with great potential. Especially StartUp teams that are not yet established or organizations with highly developed innovation cultures that can imagine any form of value creation are engaged in an intensive understanding. It is about identifying innovation search fields in which we have the chance to solve problems of our customers that they have not yet recognized. Working with mega-, macro- and microtrends as well as futurology also play an important role here.