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P4 Synthesize (create leading questions - take a stand)

In the phase of synthesizing we draw our conclusions from the phases of understanding, analyzing and observing. We define our point of view and now derive the key questions for the idea generation phase. In synthesizing, the most important flight altitude is ultimately determined for the brainstorming process. This is where we align ourselves and take our point of view for brainstorming. This phase of work is intellectually demanding, especially when complex tasks are involved. Without supporting tools, teams are often overwhelmed or aim in the wrong direction and the valuable work of understanding and analyzing is destroyed.

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