P8 Early Prototyping (testing directly on the user)
Especially due to the success of the macro methods "Design Thinking" and "Lean StartUp", the early prototyping and testing of ideas has moved into the focus of innovation work. Early testing of ideas, with early prototypes, directly at the customer and user brings valuable knowledge and it allows us to make mistakes early and thus cost-effectively. "Make the failures early!" is an important and economic principle of innovation. Early prototypes are really to be understood as "early" - often they are only sketches or objects or scenarios made of paper or other utensils with which the user is confronted.