Impulse Image Technique

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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The stimulus image technique works with randomly selected stimulus images. This very simple creativity technique promotes creative thinking and idea generation, even if there are no concrete problems or tasks. You learn to see things from a whole new perspective.

New approaches, approaches and ideas are found with the help of stimulus images that are contrary to your question or challenge or have no relation to it at all. The stimulus image method is a particularly beautiful form of lateral thinking and finds a new way of thinking to challenge a random image.
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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