Semantic Intuition

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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With Semantic Intuition as another creative technique of random stimulation and creative confrontation, the problem is associated with stimulus words.

This method makes use of the semantics of our language (semantics is the teaching about the meaning of the concepts of a language) and is therefore based on the phenomenon that hearing or reading a word of our language simultaneously and intuitively always produces a more or less plastic, mental idea about the essence of this word.

The focus of interest:
- the meaning of individual linguistic expressions,
- the relationships between individual expressions,
- the meaning of whole sentences, and
- the relationship between expressions and non-linguistic reality.

So if you now read the word "ice" or hear it, then it does not remain with a purely acoustic perception, but your brain immediately creates an "accompanying image" from the experience, and a concrete ice bag with one or two scoops of ice appears in front of your mind's eye. Of course, different people will have slightly different ideas - in the case of a polar explorer, for example, the Arctic ice and an icebreaker will appear in front of his mental eye.

This consequential effect of "firstly perceiving a concept and secondly developing a pictorial idea" naturally also occurs when new concepts are heard. These then also lead to new ideas, to new thoughts, new possibilities. And this is exactly the principle of Semantic Intuition. Depending on the problem, terms from one or more subject areas are combined randomly. It is not unusual to intuitively recognize surprising new meanings from such target combinations, which can be developed into concrete ideas.

Semantic intuition is a method of free invention and is therefore particularly suitable for finding ideas and here very efficiently for finding new products.
  • Effective for design innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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