Brainwriting Pool

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

As a creativity technique, the brainwriting pool belongs to the large group of brainwriting techniques. Brainwriting is particularly suitable for exploring and illuminating problems and their thematic environment and generating ideas and material collections for this purpose.

As with other brainwriting techniques, such as brainwriting,

6-3-5 Method or card technique, ideas are written down in a group session and then exchanged among the participants in order to further develop and improve these ideas if necessary.

The creation of spontaneous substance collections, especially for less structured topics, is quick and easy. But this method is also suitable for creative services in advertising and journalism. The focus should be on problems and questions of low to medium complexity.

advantages
- The sessions are usually very active.
- The written fixation of ideas promotes improvement by other participants.
- A documentation of the brainstorming is available immediately.
- Quieter participants are also well integrated.

hot pursuit
- Somewhat increased evaluation effort, since on the maps several ideas and subideas can stand.
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for all innovation types
  • Effective for design innovations
  • Effective for marketing innovations
  • Effective for product innovations
  • Effective for process innovations
  • Effective for service innovations
  • Effective for social innovations
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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