Idea Quartet

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The technique combines idea finding and idea selection in a playful way. The method was conceived in 2013 as part of the innovation management of RWE Effizienz GmbH (now innogy SE). A common problem with classical brainstorming or writing methods is that initially only preliminary ideas or individual impulses are on the cards.

The idea quartet leads the participants playfully to the combination of four ideas (cards) and thus to the first integrated idea concepts. The first round can also be played with problems instead of ideas for analysis. Inexperienced groups should be supported by a moderator.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
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