EdisonĀ“s Principle

Type of record:
  • Strategy method
  • Macro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The Edison principle is a creativity technique developed by Jens-Uwe Meyer for finding ideas. From 2006 to 2008, Meyer investigated the working methods of inventor Thomas Alva Edison, from which he derived the Edison principle of the same name.

Jens-Uwe Meyer has a relieving message: You don't have to be a genius to have good ideas! Even Thomas Edison did not shake his numerous inventions up his sleeve, but worked purposefully towards it.

The Edison principle consists of six steps, according to which Edison systematically developed his ideas. The book was published in August 2008 by Campus-Verlag.

The principle is divided into the following six steps:

The creative man must...
- recognize the chances of success of his idea
- leave the Denkautobahn and go new ways
- who really seek inspiration
- generate voltage
- arrange the ideas and insights
- and get the most out of it.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P4 Synthesize (create leading questions - take a stand)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P8 Early Prototyping (testing the idea directly on the user)
  • P10 Implement (implementation - execution of ideas)
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