DNA Analysis Method

Type of record:
  • Strategy method
  • Reflection tool
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The DNA analysis method helps to show dissonances between a company's strategic orientation and its actual identity, for example the effect of its market presence on the existing product portfolio. The method helps to derive an innovation strategy and to identify innovation search fields.

From it

This results in a need for action that can be measurably translated into new targets. You can feel the "corporate personality" and how to change it successfully.
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
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