DNA-Analyse-Methode
Type of record:
- strategy method
- reflection aid
- Innovation Phase
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Description
The DNA analysis method helps to show dissonances between a company's strategic orientation and its actual identity, for example the effect of its market presence on the existing product portfolio. The method helps to derive an innovation strategy and to identify innovation search fields.
From it
This results in a need for action that can be measurably translated into new targets. You can feel the "corporate personality" and how to change it successfully.
From it
This results in a need for action that can be measurably translated into new targets. You can feel the "corporate personality" and how to change it successfully.