6-W Method

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


"Who did what, when, where, how, why?" This classic question of all questions also helps as an efficient technology when we want to analyze and explore challenges.

If these classical questions are dealt with very consciously and successively, as within this method, you have even greater efficiency potential.

The method becomes particularly productive when you appeal to your very own childlike curiosity. The spirit of this method also becomes clear in the refrain from the cult song of the well-known Sesame Street: "Why, why, why - who doesn't ask, remains stupid! Especially in individual work this method can help a lot.

With the six W questions "Who? What? When did you say that? Where? Where? How's that? Why? you can break down your challenges, your ideas and information into their parts, recognize their essential components, make connections and understand connections, process new knowledge and also learn and remember better.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
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