Success Zones

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The method supports at the beginning of an innovation process to define the right objective for the innovation work. It achieves this by prioritising goals and challenges with the help of a matrix.

The application is particularly useful where there are many challenges to choose from and the decision is difficult.

The visual representation is especially helpful for team decisions.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
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