AEIOU Technique

Type of record:
  • Reflection tool
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


AEIOU is a good technique for beginners to enter the observation phase of an innovation project.

The acronym AEIOU stands for ...
A ction = observe and record the activities of individual individuals.
E nvironment = observe and analyse the environment.
I nteraction = observe interactions between persons/objects.

O bject = Analyze the use of objects, for example machines.
U ser = View the actions of the user in context.

Due to the simplification of complex situations, the human brain focuses on a few aspects that appear to it to be essential for the impression. This causes the brain to filter the excess of information, which is, however, a hindrance to successful observations.

Here the AEIOU technology supports and one receives a complete overview of the situation to be observed.
  • Effective for all innovation types
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P4 Synthesize (create leading questions - take a stand)
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