5 Why Method

Type of record:
  • Reflection tool
  • Micro method
  • Activation method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The "5 Why-" or "5 W Method" probably recognizes everyone quickly from the typical "Why questions" of children.
Children very often ask about the "why" in order to better understand the world and to be able to classify their experiences.

Exactly this helps all teams in the starting phase of projects to understand problems more exactly.

and draw the appropriate derivations from them. In principle, therefore, a systematic investigation of fundamental causes of problems. The goal is to recognize exactly: "What really is our problem?"
  • Effective for all innovation types
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P4 Synthesize (create leading questions - take a stand)
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