Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


This technique is usually used in the evaluation phase of a challenge, but it is also often used in the brainstorming phase.

The participants present statements provoked by impulses to a presented idea. The procedure is very suitable as a feedback method.

in the evaluation phase of an idea, as can be seen from the example below. It can also be used to provoke spontaneous remarks about a challenge or to verbalize experiences more easily.
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for all innovation types
  • P2 Analysis (of problems - the environment - people - products)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
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