A Kick In The Seat Of The Pants

Type of record:
  • Macro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


In this multimind method you slip into the roles of researcher, artist, judge and warrior one after the other. This is how you find, process, judge and fight for ideas.

In the role of the researcher, you look for the raw material from which the ideas are made: Facts, concepts, experiences, knowledge, feelings

and so on. You can search for all this in the same familiar places. However, you are more likely to find something original if you dare to move off the beaten track. There you will find the basic material for your future idea. During their search they will advance into unknown terrain and find the unexpected.

When you slip into the role of the artist, you process the source material further. Think of the colored glass particles in a kaleidoscope. These may make a pattern - but if you want them different and new, you have to rotate them once or twice. They experiment with a wide range of approaches. They're following their intuition. They rearrange things, look at them backwards and turn them upside down. They ask for the "what if" and search for hidden analogies. You can even break the rules! From all this you come up with a new idea.

The judge you play next wonders: "Is this idea even good? Is she worth me following her around with? Do I have the means to realize them?" You weigh critically when making decisions: you look for the disadvantages of the idea and ask yourself whether the timing is right. You create risk analyses, question your assumptions and trust your instincts. After all, you make a decision.

After all, you need the warrior to put your idea into practice. However, you must be aware that not every new idea is welcomed. The warrior fights for your idea. As a warrior, you must be both a general and an ordinary soldier. They develop their strategy and commit themselves to achieving their attack targets. They also have the discipline to "bully their way through the trenches". Perhaps you need to overcome excuses, idea killers, setbacks and other obstacles. But you have the courage to do what you have to do to realize your idea.

When you search for new information, you become a researcher.
When you shape your material into new ideas, you become an artist.
If you check an idea on your salary, you become a judge.
If you put your ideas into practice, you will become a warrior.

These four roles are your creative team for developing and implementing new ideas. Of course, the pattern you use to produce most things will not always take this linear course across the four rolls. Probably there's a lot of switching and switching between the roles.
  • Effective for all innovation types
  • P3 Observe (people - environment - product use)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
  • P9 Fighting for ideas (building commitments - generate fundings)
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