Future Workshop

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The Future Workshop is a participatory creativity technique that goes back to the journalist and futurologist Robert Jungk. The method, which Jungk developed in the late 1970s together with his fellow researchers Rüdiger Lutz and Norbert R. Müllert, offers the opportunity to solve existing societal problems with fantasy and
to face new perspectives.

People who are affected by a concrete problem and the subsequent decisions on action are involved in the planning process. Irrespective of age and level of education and under the guidance of a moderator or a team of moderators, they contribute their imagination, wishes and visions to solving the problem.

By deliberately releasing the unused creative potential of the participants, this method can be used to find new approaches and develop common future perspectives.
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for marketing innovations
  • Effective for new business models
  • Effective for process innovations
  • Effective for service innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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