Consumer Clinic

Type of record:
  • reflection aid
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

At the Consumer Clinic, customers and users are shown new products and services in real-life use.
They should express their opinions on the respective product.

For comparison purposes, customers can also be shown products already established on the market. However, you should only invite people who are also from

the right target group.

The process of a Consumer Clinic is always divided into three phases: Preparation, implementation, follow-up. In each phase, the participants fill out a questionnaire with their opinions on the products and services. This then forms the data material for the extensive evaluations.

It is possible to work with ten to several 100 test persons. In contrast to tests with focus groups, in which the products and services are still in the ideation or test phase, here you work with existing products. The goal is to gain derivations and insights that can be used to develop new or improved products.
  • Effective for incremental innovations and improvements
  • Effective for low complexity challenges
  • Effective for design innovations
  • Effective for product innovations
  • Effective for service innovations
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
  • P4 Synthesize (create leading questions - derive position)
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