Analogy Method

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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Analogy technology uses analogies to change the way we look at the problem in order to provoke new ideas.

To this end, parallels to structurally similar things in everyday life are exploited. It is assumed that when analogous situations are considered, the findings refer to the original

Target back to you. From experience, I can report that this technique is particularly well received by technically oriented teams, because it offers a good mixture of a tight method and great degrees of freedom.

The analogy technique is in particular a creativity technique for brainstorming, which uses characteristics (properties, attributes) of the task or target to uncover related situations.
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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