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Analogy Technique

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Creative Technique that uses analogies from distant subject areas.

The analogy technique uses analogies to change the way we look at the problem in order to provoke new ideas.

To this end, parallels to structurally similar things in everyday life are exploited. It is assumed that findings from the observation of analogous situations can be transferred back to the original
target can be transferred back to the original target.

From experience, I can report that this technique is particularly well received by more tech-oriented teams because it offers a good mix of a streamlined method and large degrees of freedom.

In particular, the analogy technique is a creativity technique for idea generation that uses characteristics (properties, attributes) of the task or target to uncover related situations.

The analogy technique uses analogies to change the way of looking at the problem in order to provoke new ideas and solution thoughts. Particularly in the context of the digital transformation, we very often have to take a really fresh look at things in order to be able to transform them in a targeted manner.

To this end, the analogy technique exploits parallels to structurally similar things in everyday life to generate inspiration and new ideas. Experience shows, that insights can be transferred back to the given problem or challenge when looking at analogous situations   . From experience, I can report that this technique is particularly well received by more structure-affine teams because it offers a good mix of a structured method and large degrees of freedom.

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