10-Minutes Time-Jump
Type of record:
- Reflection tool
- Micro method
- Innovation Phase
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Description
The "10-minute time-jump" is an efficient questioning method that provides inspiration and insights around a challenge, object or process.
Let's say your challenge is to innovate the process a customer goes through at a supermarket checkout. In this situation it is generally
is advised to first take care of "understanding" the situation. As already known from the design thinking approach, understanding brings, in the best case, insights and inspirations that lead directly to new ideas and solutions.
With the 10-minute time jump, we ask ourselves the general question of what happens up to ten minutes before and ten minutes after the checkout process at our customer's premises. In doing so, we act like an ornithologist and researcher in love with detail - every detail should be recognized and perceived.
Let's say your challenge is to innovate the process a customer goes through at a supermarket checkout. In this situation it is generally
is advised to first take care of "understanding" the situation. As already known from the design thinking approach, understanding brings, in the best case, insights and inspirations that lead directly to new ideas and solutions.
With the 10-minute time jump, we ask ourselves the general question of what happens up to ten minutes before and ten minutes after the checkout process at our customer's premises. In doing so, we act like an ornithologist and researcher in love with detail - every detail should be recognized and perceived.