Morphologische Matrix

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The primary goal of the Morphological Matrix (similar to the Morphological Box) is to obtain a comprehensive overview of the problem and to gain a corresponding insight. Thus, the method is also suitable for challenges with high complexity.

In principle, the morphological matrix also consists of parameters and expressions. However, the main difference to the representation in the Morphological Box is that the expressions are inserted either in the header or in the lead column of the matrix. Consequently, the solutions are not represented by a line, but always consist of a concrete field, namely the one in which the parameters and characteristics meet.

This approach offers the following advantages for the search for problem solutions:
- The known solutions can be entered in advance.
- Solutions that have no relevance or make no sense are excluded.
- Empty fields for which no solutions are yet known clearly come to the fore and can therefore be processed with higher priority.

These advantages make the Morphological Matrix not only suitable for the search for solutions, but also helps in the process of problem solving by showing more clearly in which direction the focus of the search within a company should be directed.

It is advisable, in particular, to bring together experts in the field to set up the matrix. This also results in a recommended separation of the conception phase from the elaboration phase, since non-experts should also participate in the elaboration. The processing of a matrix can therefore also take several weeks and should be carried out accordingly in specialist groups. Therefore it is also to be regarded as a very powerful and complete tool and brings the security of not overlooking any or few elements of the problem area.
  • Effective for all innovation types
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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