Initial Opportunity Map

Type of record:
  • Strategy method
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
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As a visual tool, the Initial Opportunity Map provides an overview of, for example, industry participants and the resulting innovation fields that could still be occupied. This map helps to identify possible innovation search fields. In addition to two dimensions, which form the axis cross of the maps, trends are also drawn into the map.

The map shows your organization in relation to others and thus supports the detection of possible innovation opportunities. Typically, this tool is used in the early phases of innovation projects. The tool helps to answer the central, frequently asked question: "Where would be a worthwhile field of innovation?
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
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