Future Fruit

Type of record:
  • Strategy method
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
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With Future Fruit, you design possible future scenarios for your business in order to be prepared for any eventuality.

One thing is certain: We are all moving inexorably towards the future at a speed of 60 minutes per hour. But we do not know exactly what this future will look like. It's worth it to take the

to let your imagination play to design a whole number of future scenarios. You will be able to harvest the fruits of this work in the future - Future Fruits! Sometimes a look into the past helps you to open up the future to a certain extent.

The example of the oil catastrophe triggered by the Exxon Valdez accident shows what can happen if one does not or only one-sidedly deal with the future. In March 1989, the tanker crashed off the coast of Alaska. But there was only one unfortunate scenario for such a case - and unfortunately that did not work. For two days, government and business were paralyzed. Employees, communications, technology and chemicals were in no way properly coordinated or prepared, so that Alaska's biggest oil spill became a sad reality.

In 1889 Henry Heinz went bankrupt because he had bet on a single future scenario with the purchase of a huge cucumber harvest. But a few years later he was back in business: this time with "57 varieties" and as many strategies as products for good and bad times.

You may have a rough idea of what the medium-term future will bring to your industry - but at the same time you will be surprised by small-scale changes that happen in the short term and right in front of you. Only if you have played through as many scenarios as possible will you be flexible enough to react creatively and decisively.

The more scenarios you create, the more options you create. The more options you have, the more chances you have to come across an undiscovered business idea or to have the rescue ready in case of disaster.

The highlight: By actively designing future scenarios, you get a sharper view of the present. There is a good chance that you will discover something to improve your current offering and stay ahead of your competitors.
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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