Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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  11. 10


Brainstorming is of course the classic among all creative techniques and probably also the most popular. Invented by Alex Osborn and further developed by Charles Hutchison Clark, this idea-finding method is designed to encourage the generation of new and unusual ideas in a group of people.

Alex Osborn orientated himself on the Indian technique Prai-Barshana, which has been around for about 400 years. He named it after the idea of this method, namely "using the brain to storm a problem".

Brainstorming can be used in many different ways and in many different situations, e.g. to enter a target, to find ideas in advertising, for product development, as a way out of stuck creative meetings, to prepare creative meetings and as a basis or preliminary stage for further creativity techniques. Brainstorming always works optimally for challenges, problem types and questions of simple complexity. Especially the good combination possibility with other techniques should be mentioned here.
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for marketing innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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