With the Offering-Activity-Culture Map we can discover innovation opportunities and innovation search fields with a change of perspective between offering, actions and culture.
The Offering-Activity-Culture Map uses three perspectives to discover new innovation opportunities:
1. the current offer, product or service with its functions and features
2. the actions that people perform with and around this offer.
3. the cultural context in which people use this offer
With this approach, the Offering-Activity-Culture Map significantly broadens perspectives. With this tool we see our offer or idea not only as a collection of functions and properties, but we understand it as something that connects people, their actions and their culture.
