Platform Plan

Type of record:
  • strategy method
  • macro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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  11. 10


The Platform Plan integrates individual digital ideas or solutions into an integrated platform concept. The successful platform principles and features are used.

Even if we don't intend to actually create a platform or a portal, this method helps a lot to look at each idea from a slightly different angle - the platform angle - and to discover chances for possible interesting combinations and integrations.

A platform strategy means thinking in terms of a holistic constellation of offers in which customers can benefit and satisfy their needs in a wide variety of ways.

The following platform success principles should always underlie:

A clear core with fixed options
A platform should always have a clear functional core with fixed basic options. In the example Facebook this would be core functions like create, connect and share.

Recurring users
The offer of a platform should always be designed in such a way that users have a great interest in returning again and again and in deepening or intensifying their activities.

Others do the work
In a successful platform, it should not be the platform operator who generates the benefit content. Many other users and partners should be responsible for the content.

Open for partners
A platform should also always be attractive for partners who, over time, can map their own services and offers on the platform.
  • Effective for new business models
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • P6 Idea enrichment (idea combination - idea integration)
  • P10 Implement (Implementation - execution of ideas)
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