Platform Plan

Type of record:
  • strategy method
  • macro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The Platform Plan integrates individual digital ideas or solutions into an integrated platform concept. The successful platform principles and features are used.

Even if we don't intend to actually create a platform or a portal, this method helps a lot to look at each idea from a slightly different angle - the platform angle - and to discover chances for possible interesting combinations and integrations.

A platform strategy means thinking in terms of a holistic constellation of offers in which customers can benefit and satisfy their needs in a wide variety of ways.

The following platform success principles should always underlie:

A clear core with fixed options
A platform should always have a clear functional core with fixed basic options. In the example Facebook this would be core functions like create, connect and share.

Recurring users
The offer of a platform should always be designed in such a way that users have a great interest in returning again and again and in deepening or intensifying their activities.

Others do the work
In a successful platform, it should not be the platform operator who generates the benefit content. Many other users and partners should be responsible for the content.

Open for partners
A platform should also always be attractive for partners who, over time, can map their own services and offers on the platform.
  • Effective for new business models
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • P6 Idea enrichment (idea combination - idea integration)
  • P10 Implement (Implementation - execution of ideas)
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