BrainShaping

Type of record:
  • Opening technique
  • Micro method
  • Activation method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

In BrainShaping, the participants are asked to craft their ideas on a defined topic in the form of kneading models.

Afterwards, each group introduces its model and tells something about it. All details are sufficiently recorded and photographed and recorded for later processing.
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for low complex challenges
  • Effective for marketing innovations
  • Effective for product innovations
  • Effective for technology innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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