Design Innovation Process

Type of record:
  • Macro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The Design Innovation Process is a Design Thinking dialect or variant developed by Vijar Kumar. With this method, Kumar provides a very comprehensible step-by-step structure and a macro process for an innovation project.

This method knows seven fields of work which, like Design Thinking, can and should be passed through antilinearly and iteratively.

The fields of work are:
1. tracking down the target corridor (Sense Intent)
2. understanding the environment (Know Context)
3. understanding the people (Know People)
4. structuring the findings (frame insights)
5. discovering new concepts (Explore Concepts)
6. creation of concept solution clusters (Frame Solutions)
7. implementation of the new offers (Realize Offerings)

The Design Innovation Process is also a customer- and human-centric innovation process.
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for marketing innovations
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P4 Synthesize (create leading questions - take a stand)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
  • P8 Early Prototyping (testing the idea directly on the user)
  • P10 Implement (implementation - execution of ideas)
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