Blue Roses

Type of record:
  • Reflection tool
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


Intuition - how to develop and apply it.

The name of this method goes back to an ancient legend: the king promised the hand of his daughter to the one who would bring her a blue rose. The suitors courted her with a sapphire rose, artificially coloured roses and a blue rose painted on a porcelain cup.

But the princess fell in love with a simple minstrel singer. He gave her an ordinary white rose, but the princess defined it as blue.

What she did was trust her intuition. To use intuition means to pay attention to feelings and to know their accuracy. Trusting your intuition is the basic assumption to know the answer in advance.

Important leaders and managers have trusted their intuition: George Washington in the American War of Independence; Conrad Hilton, when he offered on Chicago's largest hotel; Henry Heinz, when he elevated "57" to trademark; and George Eastman, who did the same with the letter "K" for Kodak.

Successful managers use intuition to order, according to the study by Daniel Isenburg:
- to perceive whether there is a problem
- apply learned behaviours quickly at the right moment
- to be able to interpret isolated data quickly in context
- to verify rational analysis by intuition
- skip detailed analysis and make quick decisions
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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