True And False

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
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Thinking with the Janus head is a very exciting creativity technique. The janus-like perception of two contradictory statements may be beyond logic, but it stimulates our creativity all the more.

Louis Pasteur discovered the principle of immunity from chickens that were infected with the cholera virus but did not die - when infected and uninfected chickens infected with a new virus culture, the previously infected chickens survived and the others died.

To imagine that two contradictory ideas, concepts or images can be right at the same time goes beyond our logic. It concerns a kind of comprehension in which the thought process transcends ordinary thinking.

When you hold two conflicting images facing each other, your mind moves to a higher level. The temporary suppression of logic allows you an undreamt-of intelligence that is a pure creative state. Creative people tolerate this state of ambivalence.

Albert Einstein faced exactly such a problem when he wanted to describe the theory of relativity: "How can an object be in motion and at rest at the same time?

To consciously bring about this state of contradictory perception, convert your challenge into a paradox and then find a seemingly useful analogy. Like the Janus-head from Roman mythology, you can also make paradoxical statements about business topics.

For instance:
- Leading through consequences
- losses on profits
- Taking risks, but being conservative
- Form a closed team, but welcome conflicts
- set realistic but challenging goals
- Reward team effort, but create a high-performance climate for individualists
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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