Type of record:
  • Micro method
Handout PDF-Export Add experience
Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


At CATWOE we are dealing with a very classical analysis technique for the understanding phases of an innovation project.

CATWOE is an artificial word for a checklist to define problems or goals. It was published by Peter Checkland and Jim Scholes. With this method there is no challenge

itself, but the environment or the surrounding system in the central focus of the method.

For example, a heading on a CATWOE view would read like this:
- "A process that serves this purpose..."
- "An institution that..."
- "A system that..." or...
- "A device that serves to..."

CATWOE is certainly particularly suitable for analyzing and describing challenges in the area of process or service innovations. If, for example, in your opinion, the quotation process in your company no longer runs optimally, this technology would be worth a try.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
Register now for free