Crowd Sourcing

Type of record:
  • tool
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

Frequently, companies can't get any further with their internal idea generation and actively search for inspiration from outside, for impulses from users and customers. One way to generate such impulses is to use crowd sourcing.

On the various online platforms (atizo.com, innocentive.com, brainfloor.com, designboom.com et cetera or the company's own) companies can call for joint brainstorming on specific issues.

The users submit ideas and, if successful, can earn their own money. This can involve ideas for marketing measures, product designs or product innovations, for example. Besides this, a company can advertise on its own behalf, signal openness and innovative courage, recognize user wishes and overcome internal blindness.

There are different opinions about crowd sourcing. In addition to many positive aspects, there are also some risks:

- The costs that arise beyond the actual CS project (implementation and embedding in the corporate context) are often underestimated.

- Some of the innovators receive very low premiums or are not compensated at all. Thus, the image of the company can quickly suffer in the innovator community.

- The motivation of the participants is not particularly high, since they have to cede all rights to their solutions.

- It is impossible to quantify in advance how much an idea is worth. Therefore, there are often discrepancies when it comes to the polarization of the same.
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for design innovations
  • Effective for product innovations
  • Effective for service innovations
  • Effective for technology innovations
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
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