Business Model Canvas
Type of record:
- strategy method
- reflection aid
- micromethod
- Innovation Phase
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Description
The business model CANVAS, invented by Alexander Osterwalder, enables a structured representation of both new and existing business models.
Using nine building blocks, the participants will explore each neuralgic position of a business model, capture essences and work out correlations and logical links.
The pictorial representation helps to achieve a quick common understanding and makes the model accessible and comprehensible even for uninvolved parties at any time.
The technology guarantees fast business model generation and a good overview, even for process outsiders. The efficient broad use of the tool for all phases of an innovation process, however, requires a good training.
Using nine building blocks, the participants will explore each neuralgic position of a business model, capture essences and work out correlations and logical links.
The pictorial representation helps to achieve a quick common understanding and makes the model accessible and comprehensible even for uninvolved parties at any time.
The technology guarantees fast business model generation and a good overview, even for process outsiders. The efficient broad use of the tool for all phases of an innovation process, however, requires a good training.