Business Model Canvas

Type of record:
  • Strategy method
  • Reflection tool
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The business model CANVAS, invented by Alexander Osterwalder, enables a structured representation of both new and existing business models.

Using nine building blocks, the participants will explore each neuralgic position of a business model, capture essences and work out correlations and logical links.

The pictorial representation helps to achieve a quick common understanding and makes the model accessible and comprehensible even for uninvolved parties at any time.

The technology guarantees fast business model generation and a good overview, even for process outsiders. The efficient broad use of the tool for all phases of an innovation process, however, requires a good training.
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for radical innovations
  • Effective for service innovations
  • P2 Analysis (problems - challenges - environment - people - products)
  • P3 Observe (people - environment - product use)
  • P4 Synthesize (create leading questions - take a stand)
  • P8 Early Prototyping (testing the idea directly on the user)
  • P9 Fighting for ideas (building commitments - generate fundings)
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