Concept-Linking Map

Type of record:
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
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Description

The Concept-Linking Map connects and combines complementary ideas to form clusters of ideas and more complex solutions. Ideas typically created in classical brainstorming rounds almost always address only one very specific aspect of the underlying larger challenge. With the Concept-Linking Map you can find more complex and higher quality integrated solutions to a problem.

This method uses an evaluation system that is then converted into a holistic visual overall system. The Concept-Linking Map works similar to the Concept Evaluation Map, but it is more visual, faster and more intuitive.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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