Not Kansas

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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  3. 2
  4. 3
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Description

With the Not Kansas creativity technique, you can undertake fantasy journeys or guided imagery scenarios. With Not Kansas, you can send your subconscious on journeys where you can find ideas in unexpected places.
"Toto, something tells me we're not in Kansas anymore" - Dorothy in "The Wizard Of Oz" (MGM, 1939).

Perhaps it is so that the last adventure journeys possible today are those to our subconscious. With fantasy travel you can send your subconscious on journeys. If the stories are well-designed, they offer opportunities on the way where you can discover or see something for yourself.

These stories leave room for questions. In such stories you can see behind objects, open doors or look into empty mine shafts. If you have well prepared your own questions about your challenge before starting the journey, you will see pictures at these fantasy places that you can associate with later.

Before the exercise, start by formulating and writing down your questions as objectively as possible. Meditate on the questions for a while. Relax. Relax. Immerse yourself in a private inner retreat and breathe evenly. Then read one of the following imaginary journeys or make a voice recording of it beforehand to listen to it during the exercise. Leave pauses at the relevant points where your subconscious should provide you with pictures.

Under "Files" three fantasy travels are stored; two longer ones: "The Dakotas" and "Storm" and a short one: "The Three Doors".
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for radical innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
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