Axiomatic Design

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The Axiomatic Design method was developed to translate customer performance requests and expectations into functional requirements, design parameters and process variables of complex products.

It is especially helpful when the number of requirements, parameters and variables is enormous.
The aim is to develop the best possible product design, taking into account all relevant customer requirements, so that reliable production and delivery can take place.

It is essential that the principles of independence and information be applied when assessing and proceeding within the method. This means that the design should be as independent as possible from the functional requirements, but as robust as possible, which is ensured in particular by the principle of sufficient information in combination with the corresponding methods.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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