NABC Pitch

Type of record:
  • micromethod
  • feedback method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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The NABC Pitch is a short and concise presentation of a new idea that is very similar to the Elevator Pitch. With both methods you should have presented your idea to one or more people in about 30 to 60 seconds, ideally you should have "sold" it.

The abbreviation NABC stands, as a donkey bridge, for the terms: Need - Approach - Benefit - Competition, which should provide the framework for the presentation of ideas.

Need: "What is the customer's need, what problem should be solved?"
Approach: "How should the problem be solved, or the need covered?"
Benefit: "What value does the customer get with the solution from this idea?"
Competition: "What are the unique selling propositions of the idea compared to other existing ideas/products?

The advantage of the NABC pitch is that the testers can quickly understand the core of the idea and give their feedback.
  • Effective for radical innovations
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for all innovation types
  • P8 Early Prototyping (testing directly on the user)
  • P9 Fighting for ideas (Building Commitments - Generate Fundings)
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