The Stravinsky Effect

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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Description

This creativity technique is based on mixing ideas within a group and is a further development or variation of brainstorming. The composer Igor Stravinsky was a radical innovator of classical music at the beginning of the twentieth century.

He never lost his curiosity to try something new. His stage work The Soldier's Tale was brought to life through the cooperation of artists from various artistic genres: dancers, instrumentalists and a narrator, among others, performed and the piece became the starting point for a new style of performance.

The performing artists recreate the piece from the source material - not just once, but with each performance in which the performance can be reworked experimentally. This union (Michael Michalko: cluster) of people and ideas is transferred by the creativity technique to the largely silent work within a group. In Michael Michalko's book "thinkertoys" The Stravinsky Effect is included in the chapter "Orthodox Brainstorming".
  • Effective for incremental innovations and improvements
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for all innovation types
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P7 Idea selection (idea evaluation - filtering - deciding)
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