Creative Whack Pack

Type of record:
  • Activation method
  • Tool
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


"Roger von Oech's Creative Whack Pack" is a card game that works like a "creative workshop in a box". It can be used as an oracle or to make your thinking more flexible in a stuck situation.

The Whack Pack is based on the idea that you sometimes need a "light blow to the back of the head" to be pushed out of habitual ways of thinking that prevent you from looking at things in a new, fresh way.

The card game consists of 64 cards, each with a creative strategy - sketched in a few sets and a drawing. The whole set is divided into four groups of 16 cards each, assigned to four roles that we go through in a creative process: Researchers, artists, judges and warriors. These roles are borrowed from Roger Oech's book "Der kreative Kick/A Kick In The Seat Of The Pants". The card game can also be used without knowledge of this book and another book by the author entitled "A Whack On The Side Of The Head".

In von Oechs Multimind Method you slip into the roles of researcher, artist, judge and warrior one after the other. This is how you find, process, judge and fight for ideas. If you're looking for new information, you become a researcher. When you shape your material into new ideas, you become an artist. If you check an idea on its salary, you become a judge. When you put your ideas into practice, you become a warrior. These four roles are your creative team for developing and implementing new ideas.

You can use the "Whack Pack" simply as a quarry for random finds among the creativity techniques or perform regular games alone or with a team with the cards. Challenge yourself with the cards if you are working on a current problem.

The Card Deck is only available in English.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (voting - evaluation - filtering - deciding)
  • P9 Fighting for ideas (building commitments - generate fundings)
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