Imaginary Brainstorming

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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  3. 2
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  6. 5
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The method of imaginary brainstorming invented by Arthur F. Keller is still far from as well known today as its famous sister, the original brainstorming. This is particularly astonishing because it offers some specific advantages over brainstorming (e.g. it is impossible to stick to ideas that keep coming up) and thus promotes creativity and inventiveness.

The trick used in imaginary brainstorming is to leave the usual paths of thought by radically reversing the fundamental factors influencing the idea environment and thus activating the imagination.

Only at the end of the method are the ideas gained checked to see whether they also fit the original problem. However, this mental sidestep only works particularly well if the "alienated" problem is as far away as possible from the original problem in order to leave the prefabricated thought patterns. Therefore, the "alienated" problem should also be chosen very surreal and unreal. The seemingly senseless brainstorming through this sidestep may seem strange at first, but our brain is always able to provide feedback to the actual problem.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
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