Collective Notebook

Type of record:
  • Micro method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
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The Collective Notebook invented by Charles Clark is a creativity technique that belongs to the brainwriting and association techniques.

The conception of this method has evolved due to the following conditions:

1) Experts should be involved in the brainstorming process, but it is not possible to

an appointment and in one place (for example, different workstations, field service assignments, different shift times).

2) In everyday working life, creative thinking and working is often very difficult. Studies have shown that most really good ideas come from outside the work environment.

It is actually a special form of brainstorming in which the mutual stimulation to produce ideas does not take place in the presence of the participants. For circumstances, therefore, which for certain reasons do not permit joint work on finding ideas in a group, the Collective Notebook can be used as a written brainstorming method.

The idea-finding process then takes much longer. Two to four weeks is not uncommon. At a joint meeting, the ideas are then viewed and evaluated.

This method is particularly useful when a team needs to find ideas but cannot work in the same place at the same time. However, this technique is also suitable for collecting additional ideas, which often arise from relaxation after a creative meeting, in an incubation phase or as flashes of inspiration.
  • Effective for all innovation types
  • Effective for highly complex challenges
  • Effective for incremental innovations and improvements
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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