Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


A start-up job exchange is about employees of a large company exchanging jobs with employees from start-up companies for a period of one week, for example.

In order to gain start-up experience, this method is used according to the motto "Don't just talk about it - live it for real".

This method can be seen again and again in companies that set up an external innovation incubator or that enter the Lean Startup or Lean Entrapreneurship method with separate teams.

The dilemma is often that the employees who are now to work in the incubator have no practical experience of thinking or acting like a start-up colleague.

The start-up job exchange method is used to acquire a start-up company that is willing to exchange jobs for two employees for a week, for example.
  • Effective for disruptive innovations
  • Effective for new business models
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
  • P4 Synthesize (create leading questions - derive position)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
  • P8 Early Prototyping (testing directly on the user)
  • P9 Fighting for ideas (Building Commitments - Generate Fundings)
  • P10 Implement (Implementation - execution of ideas)
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