Die "1.000 EUR in 24 Stunden" Challenge

Type of record:
  • reflection aid
  • micromethod
  • activation method
Handout PDF-Export Add experience
Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


"How do we really motivate employees to go to their limits in an innovation project or even beyond?" This is a question that managers in organizations are constantly asking themselves. The "1.000 EUR in 24 hours" Challenge is an extremely helpful tool here.

The "1,000 EUR in 24 hours" Challenge provides participants with a very intensive understanding of what it means to be an entrepreneur and innovator. Startups do not have finance, marketing and product development departments. Everyone does everything here, and at the same time there is massive learning and a new horizon of experience is built up.

The "1,000 EUR in 24 hours" Challenge confronts its participants with the task of inventing and manufacturing a new product or service in just 24 hours and generating fixed orders for at least 1,000 euros.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for low complexity challenges
  • Effective for design innovations
  • Effective for new business models
  • Effective for product innovations
  • Effective for service innovations
  • P1 Understanding (identifying innovation search fields - problem solving)
  • P2 Analysis (of problems - the environment - people - products)
  • P3 Observing (of people - the environment - the product use)
  • P4 Synthesize (create leading questions - derive position)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
  • P8 Early Prototyping (testing directly on the user)
  • P10 Implement (Implementation - execution of ideas)
Register now for free