Foresight Scenario

Type of record:
  • strategy method
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

With Foresight Scenario you create offers, solutions and concepts on the basis of predictions about different possible future scenarios.

Ideally, the method provides holistic solutions and concepts that contribute to future developments that are in the making. In some cases, even these holistic solutions and concepts deliberately serve to actively trigger trends and thus be the first to profit from them.

The Foresight Scenario converts trends into scales and then combines them into classic 2x2 matrices. Thus, in the quadrants of the matrices, possible exciting future scenarios are created for which solutions and concepts can be created.
  • Effective for radical innovations
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • Effective for marketing innovations
  • Effective for new business models
  • Effective for product innovations
  • Effective for service innovations
  • P4 Synthesize (create leading questions - derive position)
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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