Solution Enactment

Type of record:
  • micromethod
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
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  11. 10


With Solution Enactment, specific aspects of solutions are demonstrated through acting to see exactly how they work and create value for customers.

The focus of the method is on focusing details and creating or checking empathy as well as concretising the abstract.

Enactment is a particularly strong form of storytelling that intensively connects the audience with the idea and triggers target-oriented communication. Solution Enactment is very often used in conjunction with Solution Storyboards. The Solution Storyboards show the full breadth of the customer journey, and the Solution Enactments highlight individual scenes. Solution Enactment is far more effective if it is used for individual scenes and not for the presentation of the entire storyline.
  • Effective for design innovations
  • Effective for disruptive innovations
  • Effective for marketing innovations
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for highly complex challenges
  • Effective for medium complexity challenges
  • P6 Idea enrichment (idea combination - idea integration)
  • P7 Idea selection (idea evaluation - filtering - deciding)
  • P8 Early Prototyping (testing directly on the user)
  • P9 Fighting for ideas (Building Commitments - Generate Fundings)
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