And-also-Method

Type of record:
  • Micro method
  • Activation method
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10

Description

The And-also method is also known as progressive brainstorming or stop-and-go brainstorming and is a variant of the classic brainstorming methods.

The principle of the And-also method is that each idea is first discussed and evaluated in the group before a next proposal can be made.
  • Effective for all innovation types
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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