Forced-Relationship

Type of record:
  • micromethod
  • creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
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Description

Forced Relationship is an intuitive idea-finding technique that goes back to the British author Charles S. Whiting. Similar to the Force-Fit game, Forced-Relationship works with so-called stimulus words and stimulates the imagination with unusual combinations of terms.

Forced-Relationship focuses in particular on the areas of product and service innovations.

Irritant words are either related or nonrelated products and processes/services. With the aid of forced relationship technology, new approaches to solutions can be found, especially for imprecise questions and problems.
  • Effective for incremental innovations and improvements
  • Effective for low complexity challenges
  • Effective for product innovations
  • Effective for service innovations
  • P5 Idea Finding (Idea Generation - Creative Phase - Incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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