Cross Impact Method

Type of record:
  • Strategy method
  • Micro method
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
  8. 7
  9. 8
  10. 9
  11. 10


The cross-impact analysis, also called interaction analysis, was developed in 1966 by the US-American futurologist and management consultant Theodore Gordon and the German-American mathematician and futurologist Olaf Helmer.

It is a forecasting technique that examines and analyzes the correlation of events and presents it using a matrix of the same name.

Events and developments can cause, replace, cause or even prevent each other. The probability of an event is therefore not a single phenomenon to be considered in isolation, but depends in turn on whether other events occur or not.

The cross-impact analysis establishes links between events, shows the interactions of essential factors and is preferably used in the creation of scenarios (scenario technique).
  • Effective for disruptive innovations
  • Effective for highly complex challenges
  • Effective for process innovations
  • Effective for product innovations
  • Effective for radical innovations
  • Effective for service innovations
  • Effective for technology innovations
  • P1 Understanding (identify innovation fields - problem solving)
  • P2 Analysis (problems - challenges - environment - people - products)
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