Action Painting

Type of record:
  • Opening technique
  • Creativity technique
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Ideal innovation phases for this method:
  1. Innovation Phase
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Action Painting refers to an American art movement that today is counted as Abstract Expressionism. The term was coined by the American art critic Harald Rosenberg.

Action Painting first appeared in the USA in the 1940s. One of their main representatives was Jackson Pollock,

who made the style internationally known and caused a break in traditional painting.

The focus of the action painting was the painting process as action. The paint was spontaneously applied to the painting ground, random elements were integrated and the picture carrier was modified if necessary.

As a creativity technique, Action Painting is suitable for sensitizing the visual and kinesthetic senses in particular during a creative process.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for medium complex challenges
  • Effective for radical innovations
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