Type of record:
  • Opening technique
  • Creativity technique
  • Knowledge nugget
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Ideal innovation phases for this method:
  1. Innovation Phase
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6
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Brainfloating, developed in 1989 by the designer, writer and cultural scientist Harald Bream, is the generic term for various creativity techniques whose multisensory function is to address the entire brain in the creative process.

Depending on the brainfloating technique (see image text potentiation, creative casting, double head, triad, shape formation, shape impulses, onomatopoeia, simultaneous action, polarity reversal) this is achieved in very different ways. For example, the different senses are linguistically newly combined or visualizations are expressed in movement.

The brainfloating principle was originally based on the outdated research view that the individual hemispheres of the brain had to be assigned certain functions. The opinion prevailed that the right brain was responsible for creativity and intuition and the left for analytical thinking and language. However, there is a consensus in current research that such exclusive task-specific allocations do not apply. Although some areas of responsibility are more strongly represented by one hemisphere than by the other, there are also areas that place equal demands on both hemispheres. What is certain is that there are asymmetries in the distribution of tasks, i.e. that the hemispheres of the brain are involved to different degrees depending on their function and task.

However, the state of research has no significant impact on brainfloating. Used as a creative technique, brainfloating has an activating effect on the brain and allows thought patterns to break through so that new, fresh ideas can emerge.
  • Effective for all innovation types
  • Effective for disruptive innovations
  • Effective for incremental innovations and improvements
  • Effective for low complex challenges
  • Effective for medium complex challenges
  • Effective for radical innovations
  • P5 Idea Finding (ideation - idea generation - creative phase - incubation)
  • P6 Idea enrichment (idea combination - idea integration)
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